Director of Brand Marketing
Flo Health
Talks covered by this speaker
Reimagining women's health: The story behind Flo's rebranding
Topics covered by Joelle
About this Speaker
Joelle Barthel is Director Brand at Flo, the #1 female health app with 280M downloads and users worldwide. Together with the Flo team, her aim is to deliver change at scale by educating millions of women about their health - beyond periods. Prior to joining Flo, Joelle worked on challenging beauty ideals as part of the global brand team at Dove and rewriting the rules of breast pumping as one of Elvie’s first marketing hires. Joelle is passionate about purpose-driven work, raising awareness around female health, and using brand as a vehicle to change the conversation around stigmas that are meant to be broken.
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