Le Phi

Le Phi

Country Head of Marketing, Vietnam

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About this Speaker

"Le Phi (Lele) is a seasoned Brand and Product Marketing leader with over a decade of experience across Asia, Europe, and the US. Graduated from National University of Singapore (NUS) and HEC Paris, she is equipped with the knowledge, skills and mindset to drive significant growth and brand love for consumer tech companies (Uber, Gojek - GoTo group, etc.) in a highly competitive landscape of the crowded yet fragmented Southeast-Asia market.

In her latest role as the Country Head of Marketing for Gojek in Vietnam, Lele demonstrated her expertise in helping Gojek penetrate a new market and fast-tracking its user growth to the 2nd position (over 5) within 1 year. She left a lasting impact with a series of exciting and iconic campaigns (from extremely low budget guerrilla campaigns to a global campaign with BTS) that made a statement for the brand in the market." 

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