Cutting through the hype: the role AI can play today to reshape CX and deliver better business results

A Talk by Michael Kaye and Ruth Zive
OkCupid and LivePerson

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About this talk

Today’s business environment is marked by (1) economic uncertainty and (2) massive excitement around the possibilities of AI. In between this fear and hype, marketers are looking for real business results. And while fledgling technologies like ChatGPT appear to offer easy solutions, the truth is that brands are still struggling with how to use AI and automation to provide better outcomes for customers, agents, and the bottom line. 

It’s no small challenge to cut through the hype when LinkedIn is flooded with the latest trivial tips and tricks for AI. We’ll look at the real challenges brands face when it comes to serving the needs of their customers without lowering the quality of service they provide, how to separate AI fact from fiction, and how to use AI to drive actual outcomes today.

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