A Talk by Sheena Hakimian
Director, Digital Marketing,
Conde Nast
About this talk
Digital marketers are constantly combing through data to figure out where to optimize and grow their business, while also trying to meet different stakeholder priorities. Without the right process in place, it is easy to fall into the rhythm of launching strategies that are not as successful as they can be. In this session, you will learn to build a thorough, data-backed, test plan that will help you execute smart strategies that will drive impactful results and gain stakeholder buy-in.
After this session, you'll be able to:
>Understand how to use data to find areas of focus
>Define KPIs to key stakeholders
>Apply best practices based on proven examples
>Walk away with a toolkit of templates that you and your team can use: Project Plans, Sizing Documents, and Results Decks
