How savvy CMOs are increasing pipeline conversation rates in the middle of an economic downturn

About this talk

During this session, Nate and Trenton will discuss how win-loss analysis can help you understand how to close more deals. Marketers that know how to do win-loss analysis can create a competitive advantage because they are getting deep buyer insights and deliver their message more effectively, both internally and externally. As a result, they can create marketing strategies based on what their buyers care about most.

Nate and Trenton will help you understand how marketers are using win-loss analysis to understand their buyers better, differentiate against competitors, quantify marketing's effectiveness (with sometimes hard-to-quantify initiatives), create better messaging, choose the most effective channels for leads that actually close, and impact win-rate.